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Articles in July, 2003 issue of Advertising Age
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Philips consolidates $600 million at DDB.(News)
by Atkinson, Claire -
'Master' plan: Bestfoods strategy results in shakeup.(News)(Unilever Bestfoods restructures)(Company Profile)
by Thompson, Stephanie -
Sony rolls first ads under new management system; European effort makes brand approachable.(News)
by Hall, Emma -
The Ad Market.(News)(labor statistics reorganization; stock data)(Brief Article)
by Cardona, Mercedes M. -
Michaelides tapped for Family Brands.(The World: Ad Age Global News & Data)(Unilever appoints Michaelides & Bednash)(Brief Article)
by Wentz, Laurel -
Scrapbooking: Grandma's hobby now a sizzling trend; Kodak, H-P, Michaels and a slew of mom-and-pops tap low-tech, high-growth industry.(News)
by Neff, Jack -
Brady's Bunch.(People & Players)
by Brady, James -
Mandarin preps for NYC opening.(The World: Ad Age Global News & Data)(Mandarin Oriental to open hotel in New York)(Brief Article)
by Wentz, Laurel - The Week; Levitra signs on as NFL sponsor.(includes multiple news briefs)
- Garfield's AdReview: KFC crowed about an effort that turned out to be a turkey.(News)
- Chrysler scrutinizes media mix, ad spending; Carmaker looks to slash expenses in wake of quarterly loss.(News)
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The Player: Marks adds American touch to MPG's European culture; Multinational resume comes in handy for CMO.(People & Players)(Elizabeth Marks, Media Planning Group)
by Linnett, Richard -
FYI ...(The World: Ad Age Global News & Data)(briefs)(Brief Article)
by Wentz, Laurel -
Kenneth Cole plans birthday blackout blitz; Avedon print campaign, new men's fragrance set stage for fete.(News)(Kenneth Cole Productions Inc. will celebrate 20th anniversary with black-and-white print campaign)
by Thompson, Stephanie -
$1.5 billion at stake: Senate calls for 'Do-not-spam'.(News)
by Teinowitz, Ira - Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
- Work: Nissan.(News)(Altima campaign)(Brief Article)
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LVMH taps ZenithOptimedia.(The World: Ad Age Global News & Data)(LVMH Mo?t Hennessy Louis Vuitton named Publicis Groupe's ZenithOptimedia Group to its media planning and buying account in Asia)(Brief Article)
by Madden, Normandy - Publishers decry P&G call for cuts; Asks for fewer reps, more savings.(News)(Procter & Gamble Co.)
- Takes on broad portfolio: Griffin returns to Meredith; Fresh from 'Parade,' exec heads growing magazine division.(News)(Jack Griffin takes over as Meredith Corp.'s new Magazine Group president)
- The Week; Interpublic's CFO to leave company.(News)(includes multiple news briefs)
- HK tollbooths branded by Esso.(The World: Ad Age Global News & Data)(Hong Kong)(Brief Article)
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Samsung hands FCB more business; Shop forms venture with Initiative for $400 mil global media account.(News)(Foote, Cone & Belding Worldwide)
by Atkinson, Claire -
Yet another AFC exec flies coop; Church's Chicken CMO resigns.(News)(Ann Stone)
by MacArthur, Kate -
Time Inc. studies U.S. 'Uncut' launch; U.K. music, movies mag is one of several under consideration.(News)
by Fine, Jon -
The Buzz; What we're talking about.(Media Works)(Town & Country Weddings)(Brief Article)
by Fine, Jon - Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
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Billion-dollar monkey mania; Primate picks winner in 'Pepsi Play for a Billion'.(News)(Pepsi-Cola Co. details game show plans)
by Chura, Hillary; Friedman, Wayne - Capital One mermaids top in Q2.(Top Spots)
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Youth target warms to Scion; Average buyer age for Toyota entry 36; 59% new to brand.(News)
by Cuneo, Alice Z.; Halliday, Jean - Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
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The Player: Katz drafted to coordinate media offensive at ESPN; Takes reins as net moves into entertainment.(People & Players)(ESPN appoints Sharon Katz as media strategist)
by Elkin, Tobi -
Celebrity sell: Fuller faces fresh hurdles as she enters world of tabs.(News)(Bonnie Fuller moves to American Media)
by Fine, Jon - Voted & Quoted; 71% ...of those who voted in the AdAge.com poll say the declaration by the National Bureau of Economic Research, that the recession ended in November 2001, rings true. The other 29% were unconvinced.(Viewpoint)
- MORE MUSIC.(Special Report: Music Marketing)(Brief Article)
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Cayenne opens more VW offices.(The World: Ad Age Global News & Data)(Brief Article)
by Mussey, Dagmar - Work 7.21.03.(Work)(ads from Bolle, BMW Motorcycles)(Brief Article)
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Old ideas fail Brand America; To alter views of U.S., business needs new frame of reference.(Viewpoint)(corporations need to realized that they serve an interconnected intercultural world with no borders)(Column)
by Love, Tim - People.(People & Players)(advertising industry personnel news briefs)(Brief Article)
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The Biz: Teen title crush leads to circ cuts.(Media Works)
by Fine, Jon - Voted & Quoted; 77% ...of those who voted in the Adage.com weekly poll feel that GM marketing chief C.J. Fraleigh was right when he said that consolidation has stifled creativity among once-great advertising agencies.(Viewpoint)
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AT&T, Goodby look to ax mLife; Agency moves forward with new branding effort; Ogilvy retains rest.(News)(AT&T Wireless; Goodby, Silverstein & Partners)
by Cuneo, Alice Z.; Johnson, Bradley -
Chrysler sticks with Dion for fall launches; Chanteuse spared blame for weak sales.(News)(Celine Dion)
by Linnett, Richard -
The Player: Bologna positions Fallon NYC as a midsize creative power; New president is 'catalyst' for change at shop.(People & Players)(Anne Bologna)
by MacArthur, Kate -
Conde launches `Trash' in U.K.(The World: Ad Age Global News & Data)(Brief Article)
by Hall, Emma -
Suzuki ups outlay, triples sales targets; Looks to change perception it's just about bikes.(News)(American Suzuki Motor Corp.)
by Halliday, Jean - Publishers Information Bureau: June sees ad-page drop.(Data Center)(Brief Article)
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Newspapers see uneven results.(News)
by Cardona, Mercedes M. -
Bears rock for Chino Energy drink.(The World: Ad Age Global News & Data)(Sanpellegrino)(Brief Article)
by Wentz, Laurel -
Small shop, big biz: Marriott adds McGarry to roster.(News)(Marriott International, McGarry Bowen)
by Sanders, Lisa -
Lilly seeks shop for $50 million drug debut.(News)(Eli Lilly & Co. and Boehringer-Ingelheim will jointly launch a stress urinary-incontinence product for women)
by Atkinson, Claire -
Media behemoths' forecasts diverge as profit rises at both; Viacom bullish; AOLTW offers glum outlook.(News)
by Cardona, Mercedes M. -
Coffee brands think outside of the can; Folgers, others revise packages as rivals move in.(News)
by Thompson, Stephanie - Spots: New York Lottery.(News)(DDB Worldwide creates and ad for the New York Lottery)(Brief Article)
- Guide To Music Marketing.(Special Report: Music Marketing)
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Ad world gets showcase in NYC; 4A's seeking sponsors to promote industry with Advertising Week.(News)(the American Association of Advertising Agencies is planning New York Advertising Week for the fall of 2004)
by Atkinson, Claire -
With Fuller as content czar, Pecker has a big opportunity.(Viewpoint)(Bonnie Fuller will move up as American Media's executive vice president/chief content officer)
by Rothenberg, Randall -
HKTB taps FCB for SARS effort.(The World: Ad Age Global News & Data)(Hong Kong Tourism Board; Foote, Cone & Belding Worldwide )(Brief Article)
by Madden, Normandy -
Who is best for CEO suite? Here's case for women at top.(Viewpoint)
by Crain, Rance -
TV Revamp: Upfront buyers eye fall start, closing bell.(News)
by Chunovic, Louis -
Salton ads tout sex and the single cup; Marketer preps for anticipated 'pod' coffee brewer blitz.(News)
by MacArthur, Kate -
Online ad spending: Steady march back to top.(Interactive)(Brief Article)
by Elkin, Tobi - Voted & Quoted; Where do AdAge.com poll voters think companies would put their telemarketing dollars if the do-not-call rules curtail that activity?(Viewpoint)(Brief Article)
- The Biz: Buyers become the sellers post-upfront.(Media Works)
- Active Value continues efforts.(The World: Ad Age Global News & Data)(agency tries to stop WPP Group's bid for Cordiant Communications Group)(Brief Article)
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AOL consolidates Net biz at Atmosphere.(News)(AtmosphereBBDO)
by Elkin, Tobi - Voted & Quoted; 51% ...of those who voted in last week's Adage.com poll felt that marketers allied with Kobe Bryant should have distanced themselves from the superstar after he was accused of sexual assault.(Viewpoint)
- People.(People & Players)(includes multiple personnel briefs)(Brief Article)
- BBH's new music model.(Special Report: Music Marketing)(Bartle Bogle Hegarty's commercials have generated nine top-selling singles in the U.K.)(Interview)
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Case Study: French anti-smoking spots look to wake the 'prosumer' within.(The World: Ad Age Global News & Data)(Brief Article)
by Hall, Emma -
By the demo: music for the ages.(Special Report: Music Marketing)
by Fitzgerald, Kate -
Do-not-call puts $28 bil up for grabs; Dollars to be redirected, or vanish.(News)(the amount spent on telemarketing should be reduced due to the implementation of national do-not-call rules)
by Boston, Elizabeth; Teinowitz, Ira -
International Review: Trading places in Puerto Rico.(The World: Ad Age Global News & Data)(Toyota de Puerto Rico has a new spot for the Toyota Corolla)(Brief Article)
by Wentz, Laurel - People.(The World: Ad Age Global News & Data)(appointments, various companies)(Brief Article)
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Axe takes gold in `AA' Mexico awards.(The World: Ad Age Global News & Data)(Brief Article)
by Wentz, Laurel -
Cross-pollination: IPG pay plan tied to sibling harmony.(News)(Interpublic Group of Cos.)
by Chura, Hillary -
Mitsubishi widens Endeavor ad focus; Targets families with pop music and SpongeBob.(News)(Mitsubishi Motors North America)
by Cuneo, Alice Z.; Halliday, Jean -
'TV Guide' updates image; Teaser campaign hints at an edgier editorial approach.(News)
by Fine, Jon -
In demand: Soft ad environment spurs planning boom.(News)(account planning)
by Atkinson, Claire -
Adages: Reading, and flipping through picture books, is fundamental.(News)
by Linnett, Richard
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