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Industry: Email Alert RSS FeedAxe takes gold in `AA' Mexico awards.(The World: Ad Age Global News & Data)(Brief Article)
Advertising Age, July, 2003 by Wentz, Laurel
Byline: Laurel Wentz
[Mexico City] A local execution of Unilever's "Axe Effect'' global tagline won the TV Gold at the Ad Age Best of Mexico creative awards organized by Mexico City business weekly El Asesor, a Crain Communications publication that is a sibling to Advertising Age. In the spot "Consulting Room'' by Interpublic's Lowe, Mexico City, a young female doctor turns her stethoscope on her own racing heart after she gets too close to a male patient smelling of the irresistible Axe male body spray. Interpublic's McCann-Erickson and Coca-Cola Co. won the print Gold, and out-of-home went to Nike de Mexico (see above).
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