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Industry: Email Alert RSS FeedWork: Pringles.(The World: Ad Age Global News & Data)(Procter & Gamble Co. ad by Grey Worldwide)(Brief Article)
Advertising Age, July, 2003
Procter & Gamble Co. told its agencies to be more creative and this is what Grey Worldwide, Duesseldorf, Germany, came up with: a Pringles fest. In "Chips from Heaven,'' several young people pop Pringles while watching TV and a group of brightly colored Pringles-loving insects join the party to the song "Come to Me'' by pop star von Ateed.
A single Pringle flutters down to the jubilant insects. Being P&G, the spot, running in Germany, the U.K., Switzerland and Austria, was heavily tested and scored unusually highly. Art director: Ellen Kuehl. Copywriter: Ralf Juergens.
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