World's hot shop is in Paris, and it's Veruroegen'sTBWA.(Viewpoint)(Erik Veruroegen)(Column)

Advertising Age, August, 2003 by Hatfield, Stefano

Byline: Stefano Hatfield

Only a foreigner could arrive in Paris just as the July chaleur becomes the August longeurs and expect anyone to be around with whom to break bread, let alone any place to be open in which to break it. How could I have been such a plouk (slang word for geek or nerd)?

In late July and August, everything pretty much does shut down there. My stay was in danger of being a case of "our correspondent went to Paris and all he got was this column'' -were it not for a delightful dinner at the still achingly cool Hotel Costes with the still passionate, mercurial and chain-smoking Marie Catherine Dupuy.

Dupuy is the second "D''in the famous French agency BDDP, which transformed French advertising in the `80s and `90s before...

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