Looking beyond Beyonce; Exclusive survey: The TV shows, books, music and movies in demand.(Pop Culture)

Advertising Age, September, 2003 by Riedman, Patricia

Byline: PATRICIA RIEDMAN

J.Lo, Martha Stewart and Hillary Clinton have something in common. They all fell into the passe bin, according to trendsetters who responded to Advertising Age's second Pop Culture Survey.

Conducted by Lightspeed Research, an independent research company, this year's poll drew on the opinions of 503 trendsetters, consisting of Ad Age readers as well as an outside consumer panel.

"Coupling,'' the British import sitcom that's one of the brightest stars in NBC's fall lineup, cinched the No. 1 spot among new TV shows viewers are most likely to watch, with 29.9% of people voting for the new show.

It was followed closely by another NBC offering, Jimmy Caan's drama "Las Vegas'' (26.3%).

`straight guy'...

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