Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)

Advertising Age, September, 2003

8 Fashion Week New York City's Bryant Park is deluged by beautiful people and daily chronicles from Us Weekly and Fashion TV. Iraq isn't getting this much coverage.

6 am new york Tribune Co. believes New York City Gen Yers need a newspaper of their own and will launch a free daily tabloid aimed at 20-somethings. 'Cause the New York Post is, like, waaay too challenging.

4 star redesign All the juice, all the time is the motto of the new Star under the Bonster. The first glossy-paper cover screams of J.Lo and Ben Affleck's wedding plans, oops, now canceled.

2 aol AOL Time Warner votes to drop the AOL from its name and revert back to Time Warner. But will changing the stock symbol back to TWX be enough to boost share price?