Advertising Industry
Industry: Email Alert RSS FeedMindShare takes on program development; WPP unit signs former CBS exec Tortorici as client consultant to create original content.(News)(MindShare hires Peter Tortorici as a consultant)
Advertising Age, October, 2003 by Kim, Hank; Sanders, Lisa
Byline: HANK KIM and LISA SANDERS
WPP Group's MindShare is moving into the programming development space, tapping veteran TV executive Peter Tortorici as a consultant to mine Hollywood for TV projects for its clients.
The appointment comes as Madison Avenue, facing increasing difficulty in breaking through the clutter, recognizes the growing importance of a programming capability. Interpublic Group of Cos. has opted to institutionalize it in the form of Magna Global Entertainment, but WPP is going a different route.
Mr. Tortorici, 54, has been president of both CBS Entertainment and Telemundo and was a senior executive at Carsey-Werner Co.
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"He's a very strong player in the creative community with contacts at the...
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