Spots: BMW.(News)(X5 sport utility vehicle ad by Fallon)(Brief Article)

Advertising Age, November, 2003

Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle. Angels fly around each of the SUV's wheels in the spot, breaking on national cable and spot TV on Nov. 3. Art director: Bob Barrie. Copywriter: Bobby Pearce.

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