Advertising Age

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Articles in December, 2003 issue of Advertising Age

• Coke consolidation in line with strategy.(News)
• Exclusive: Drug giant puts $235 mil into play; Sanofi eyes WPP, Havas, Publicis.(News)
• Voted & Quoted.(Viewpoint)(Brief Article)
• Toy story: Nostalgia sells big; My Little Pony, Care Bears top holiday wish lists.(News)
• The Player: Ogilvy's Pandey puts Asia in international ad spotlight.(People & Players)(Piyush Pandey, president and national creative director for Ogilvy and Mather India)
• Digital lifestyle title: Primedia relaunches A/V magazine.(News)
• Exclusive: Chrysler exits Arnell, haggles over BBDO pact; Architect of Celine deal out after chanteuse spots fall flat.(News)
  by Halliday, Jean
• To attract today's consumer, more honest approach wins.(Viewpoint)(Column)
  by Hatfield, Stefano
• The Ad Market.(News)(Brief Article)
• Seat shifts out of Bates, into Grey.(The World: Ad Age Global News & Data;Volkswagen's Seat unit; Bates Worldwide; Grey Worldwide)(Brief Article)
• Snoop Dog, Jay-Z pitch: Heavies of hip-hop lend phat to Nokia.(News)
  by Stanley, T.L.
• Florio, Berner rivalry seen in launches; Conde, Fairchild ready 'Cargo,' 'Vitals'.(News)(Steven T. Florio, Mary Berner)
• eBay; 4 with vision: Apple wasn't the only great marketer story of the year Nissan and BMW revved up North American sales and eBay and Wendy's drove home a clear ad message.(Special Report: Marketer of the Year)(Brief Article)
• AFL expands ad playbook; To avoid under-delivery, league tries cinema, print and Internet.(News)(Arena Football League)
  by Stanley, T.L.
• 10 must-have products for 2004.(The Book of Tens)
• 10 TV shows that fizzled.(The Book of Tens)(Brief Article)
• 10 places to be seen.(The Book of Tens)
• 10 reasons the young men went missing.(The Book of Tens)(Brief Article)
• 10 ads we'll never see in the U.S.(The Book of Tens)
• FYI ...(The World: Ad Age Global News & Data)(Brief Article)
• 10 top new cars bought by African Americans.(The Book of Tens)(Brief Article)
• 10 winners and (a few) losers on the admarket 50.(The Book of Tens)(Brief Article)
• 10 most downloaded videos on adage.com.(The Book of Tens)(Brief Article)
• Spotlight: Nokia.(The World: Ad Age Global News & Data)(Bates Advertising's Nokia campaign)(Brief Article)
• The Buzz; What we're talking about.(Media Works)(campaine for Airborne cold remedy)(Brief Article)
• People.(People & Players)(agency appointments and promotions)(Brief Article)
• Marketers blast charges in alcohol suit; Diageo, others refute idea they go after teens.(News)
• The Ad Market.(News)(briefs)(Brief Article)
• $20M backing: K-C's Huggies plans baby wipe, wash line.(News)(Kimberly-Clark Corp.)
  by Neff, Jack
• The Player: Steinlauf primes Scripps nets to face off with media giants.(People & Players)(Jon Steinlauf)
  by Stanley, T.L.
• The Biz: ABC, MindShare looking for scripts.(Media Works)
  by Linnett, Richard
• Agencies mixed on '04 pay hikes; Half agency personnel denied bonuses in '03 as profits get squeezed.(Special Report: Salary Survey)
  by Endicott, R. Craig
• Ad buyers, sellers too cozy with the industry status quo.(Viewpoint)
  by Crain, Rance
• Apple transcends as lifestyle brand; Retail strategy, design, PR and hip ads combine to create army of evangelists.(Special Report: Marketer of the Year)
  by Cuneo, Alice Z.
• The Buzz; What we're talking about.(Media Works; "The Butterfly Effect" )(Brief Article)
• Retail eye candy.(Special Report: Marketer of the Year)(Apple Computer retail store)(Brief Article)
  by Cuneo, Alice Z.
• Cossette acquires London's Identica.(The World: Ad Age Global News & Data)(Cossette Communication Group)(Brief Article)
  by Express', American
• 10 most liked ads by IAG.(The Book of Tens)
• Late News; Postaer, Jones exit as LB Works is absorbed.(The Book of Tens; Steffan Postaer; Jeff Jones )
• 10 problem products from 2003.(The Book of Tens)
• 10 top creatives, as selected by 'Creativity' magazine.(The Book of Tens; advertising)
• Work: Piper Heidsieck.(advertising by Havas' BETC Euro RSCG, Paris)(Brief Article)
• 10 most downloaded pdf's from adage.com.(The Book of Tens)(Brief Article)
• 10 DTC drugs by ad spending (in Millions).(The Book of Tens)(Brief Article)
• 10 strict rules parents set for teens.(The Book of Tens)(Brief Article)
• Gillette, Schick fight with free razors.(News)
• CBS only net to gain audience in sweeps; NBC still No. 1; makegoods become an issue.(News)
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
• Media circus: Philips under the big top; Electronics giant embarks on 12-city tour in South America to demonstrate products.(News)(Brief Article)
• Scrabble gets global campaign.(The World: Ad Age Global News & Data)(Brief Article)
• Adages - Twin Jackos entice the young ones: Happy meals on the house!(News; advertising)
• Robust ad spending growth forecast for U.S. next year; Merrill, Zenith predict strongest rise since 2000.(News)
  by Cardona, Mercedes M.; Wentz, Laurel
• Time for circ remedy.(CRACKS in the Foundation)(Magazine circulation)
  by Fine, Jon; Johnson, Bradley
• Unilever hands $14M Surf to BBH.(The World: Ad Age Global News & Data)(Unilever awarded the pan-European advertising account for its Surf laundry brand without a pitch to Bartle Bogle Hegarty)(Brief Article)
  by Hall, Emma
• Daly, 85, an architect of DDB sale to Omnicom, dies.(News)(Joseph Daly)(Obituary)
  by Atkinson, Claire
• Mercedes mimics Mini: Smart launch uses untraditional tactics.(News)
  by Halliday, Jean
• Ad Age/IAG's Top Spots; #1: Victoria's Secret.(News)(Brief Article)
• Q & A - Logan: AOL to see double-digit gains.(News)(Don Logan, Time Warner Media and Communications Group)(Interview)
  by Fine, Jon
• Publicis picks up $100 mil sex-drive drug.(News)(Procter & Gamble Co. hires Publicis Groupe for Intrinsa campaign)
  by Neff, Jack
• 10 most downloaded on adcritic.com.(The Book of Tens)(Brief Article)
• 10 surprises that brought in some serious bank.(The Book of Tens; movies)(Brief Article)
• 10 films that failed to match the hype.(The Book of Tens)
• 10 books you should have read in 2003 according to 'Ad Age' editors.(The Book of Tens)
• 10 top tunes in ads by adcritic.com.(The Book of Tens)
• Work.(Multicultural)(Brief Article)
• Work: Telecom Italia.(The World: Ad Age Global News & Data)(Brief Article)
• 10 biggest account wins (in Millions).(The Book of Tens)(Brief Article)
• 10 job growth or decline by sectors.(The Book of Tens)(Brief Article)
• Chile peppers: Exec creates guide to NYC Mexican food.(Multicultural)(Brief Article)
• People.(The World: Ad Age Global News & Data)(agency appointments and promotions)(Brief Article)
• Two partner with OMD: California Lottery bid raises Omnicom issue.(News )(TBWA/Chiat/Day and DDB Worldwide )
• OMD wins $35 mil GM Nordic acc't.(The World: Ad Age Global News & Data)(General Motors Nordic awards OMD its media planning and buying account)(Brief Article)
• Klores: Where ad folks go when they need PR; Adviser to stars sees plenty of personality in biz.(News; Dan Klores)
• Brady's Bunch.(People & Players)
• The Dean team brings integration to politics; Trippi, McMahon Squier drop other clients to push candidate.(News)(Howard Dean)
  by Teinowitz, Ira
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
• People.(The World: Ad Age Global News & Data)(appointments, various companies)(Brief Article)
• Boots ends global deal with WPP.(The World: Ad Age Global News & Data)(Brief Article)
  by Hall, Emma
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
• In Tom Peters' book.(Special Report: Marketer of the Year)("Re-Imagine! Business Excellence in a Disruptive Age'' features Steve Jobs)
  by Riedman, Patricia

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