Digital Player: Peter Weedfald.(Interactive)(Samsung Electronics America)(Brief Article)(Interview)

Advertising Age,  December, 2003  

Tags: Samsung Electronics Co. Ltd.

• E-mail
• Print
• Link

Name: Peter Weedfald

Title: Senior VP-strategic marketing, Samsung Electronics America

Biggest challenge? "Ensuring that the supply chain of advertising, marketing and communications is moving at the same pace or faster than the products, services and technologies that we're selling. We're in launch mode 365 days a year. ... We must have the freshest lettuce on the shelf in order to compete.''

Recent marketing success: "We just did an Internet program with Jon Bon Jovi. We were able to put a program together to help him launch his new album `This Left feels Right.' ...

Read the rest of this article with a Free Trial at HighBeam Research.