10 top books according to amazon.com.(The Book of Tens)

Advertising Age, December, 2003

1. Harry Potter and the Order of the Phoenix

J.K. Rowling, Scholastic

Harry's bloomed into a moody, zit-speckled 15-year-old in fifth installment of series. Buzz builds to frenzy on word that beloved character bites the dust. With two more books promised, guess who it isn't?

2. The Da Vinci Code

Dan Brown, Doubleday

Historical fiction-cum-murder mystery flies off shelves, inspires chatter among religious scholars and gets its own ABC News special.

3. The South Beach Diet: The Delicious, Doctor- Designed, Foolproof Plan for Fast and Healthy Weight Loss

Arthur Agatston, Rodale Press

Move over, Atkins, there's something trendier: Celebs and their worshipers feast on latest carb-killer. Bread...

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