The Week; S.C. Johnson looks for global media shop.(Briefs)

Advertising Age, January, 2004

S.C. Johnson & Son is conducting a global review of its media buying account. The household products giant spends between $350 million to $400 million on media worldwide. However, S.C. Johnson said it is only reviewing in certain unnamed countries. Initiative Media handles the account in the U.S. and Canada, Foote Cone & Belding's media operation handles in Asia and Latin America, Universal McCann handles in China (all are part of Interpublic Group of Cos.). Optimedia, part of Publicis Groupe, works for the company in Europe. Ad Age in November reported that Initiative and FCB had wrangled over media arrangements for S.C. Johnson, a joint client. Ad Age obtained an internal e-mail, dated Sept. 15, 2003, from FCB detailing some concerns over the handling of the account...

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