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Work: Adidas.(The World: Ad Age Global News & Data)(Brief Article)

Advertising Age, February, 2004

Adidas' global print campaign by independent 180 Amsterdam tells the authentic stories of runners who let nothing stand in the way of their passion. One subject, Fauja Singh, is not only a 92-year-old marathoner. Mr. Singh's real achievement is that he has shaved an hour off his time over the past three years.

Other runners withstand extreme weather, fatigue and danger to complete their course. Copywriters: Peter McHugh, Clare Buchanan. Art director: Heath Lowe.

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