AUTO REPLY; Michael Browner, Executive director-media and marketing operations at General Motors Corp. and the chairman of the Audit Bureau of Circulations.(Special Report: Magazines)

Advertising Age, March, 2004

"The circulation model isn't broken. It's bent a little, but it isn't broke. The parts of the model getting a lot of press, which we too watch, are the parts of circulation where consumers receive the [magazine] without making the financial commitment they make via a traditional year or two-year subscription.

"The magazine publishing industry looks for increasingly creative ways to put magazines into the hands of people. Sometimes, [it's] into the hands of attractive people in ways that our research tells us are pretty effective. But sometimes it's in ways that concern us. In those cases, I and my media team talk directly with the publications, and we come to a meeting of the minds about the total valuation we put on the publication, taking into consideration...

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