Advertising Industry
Industry: Email Alert RSS FeedMcD's pushes Big Mac with Sony promo; Ties into Connect music download site.(News)(Brief Article)
Advertising Age, April, 2004
Byline: KATE MACARTHUR
mcdonald's corp., worried it won't match last summer's strong same-store sales numbers, is using its planned Sony digital-music promotion as a platform to sell Big Macs in a two-month drive, according to internal documents obtained by Advertising Age.
McDonald's lifted sales of its flagship burger last summer by reviving its famed "twoallbeefpatties'' jingle with a hip-hop vibe, sending same-store sales up 7.5% and 9.9% for June and July, respectively. McDonald's hopes to spur another Big Mac Attack by giving away a free download from Sony's soon-to-be-launched Connect service with the sale of every Big Mac from June 8 to Aug. 8. The joint summer promotion will be called Big Mac Meal Tracks, according to the document distributed...
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