Voted & Quoted; 66% ...of readers predict that CBS will not get the double- digit price increases in the upfront as it expects. The remaining 34% believe that the Eye network still has the clout to draw top dollars this May as the TV networks go into the all-important buying season.(Viewpoint)(video-on-demand)

Advertising Age, April, 2004

"Considering threats from the Internet, video-on-demand, TiVo and other entertainment choices, instead of a price increase, there should be a price cut."

-Jeff Linder/Exec VP-creative director/Della Femina Rothschild Jeary, New York

"The upfront process gives the upper hand to sellers, and the recent news of a strong scatter marketplace will add to their already advantageous position. ...It is intuitive to conclude that if you have more money you have more clout as a buyer, but in reality that's proving to be a myth."

-Greg Clausen/Exec VP-director of media/Cramer-Krasselt/Chicago

"No. If you look at the percentage of their programs that reach the $100,000-plus income households, CBS falls below NBC."

-Brian Decker/Exec...

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