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Samsung reviews kicks into high gear.(The World: Ad Age Global News & Data)(Brief Article)

Advertising Age, May, 2004 by Ad Age staff

Byline: Ad Age staff

[New York] The next global review at holding company level following the awarding last week of HSBC's $500 million account to WPP Group is in full swing. This month Samsung is assessing the capabilities and offerings in key markets around the world of each of the Big Four holding companies vying for Samsung's global account worth up to $700 million. The incumbent agencies, Interpublic Group of Cos.' Foote Cone & Belding and Initiative Media, are pitching with Interpublic's McCann Relationship Marketing Partners Worldwide and Interpublic-owned PR and event and sponsorship companies. At Publicis Groupe, Leo Burnett and Starcom will be in the forefront with Samsung, possibly aided by Saatchi & Saatchi and its CEO Kevin Roberts. Publicis...

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