Cable nets get jump on upfront; GM, CNN among early deals.(News)

Advertising Age,  May, 2004  

Tags: cable, cable Internet, CNN, General Motors Corp.

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Byline: WAYNE FRIEDMAN

On the eve of the broadcast network upfront, the upfront ad sales process has begun-for cable.

A handful of top cable networks have started to ink pre-upfront deals, totaling about $100 million, according to media buying and selling executives. While one media agency executive said the amount of early cable ad dollars is "insignificant'' considering that cable networks took in $5.2 billion overall during last year's upfront, the timing of the deals is noteworthy. Traditionally, nearly all cable upfront ad deals occur after the broadcast networks ink ...

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