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Industry: Email Alert RSS FeedSpots: Cars.com.(News)(Brief Article)
Advertising Age, May, 2004
Cars.com, an online site for buying and selling cars, breaks its first national advertising campaign today. The humorous spots, which run with the tag "Find the right car for you,'' portray shoppers finding vehicles. Cars.com is spending $10.6 million on national TV and $3.6 million for online.
The network of newspapers that owns cars.com is running $50 million of print advertising. Omnicom Group's DDB Chicago handles. Copywriter: Sean Bryan. Art director: Tom Murphy.
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