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Articles in June, 2004 issue of Advertising Age
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Cathy O'Brien; Group publisher-Growth Markets Group, Time Inc.(Special Report: Women to Watch)
by Schnuer, Jenna -
Ad groups prep for new tobacco fight; Fear draconian ad curbs could set precedent for fatty food, beer.(News)
by Teinowitz, Ira -
Denise Strauss; Director of marketing-men's health, Bayer.(Special Report: Women to Watch)
by Thomaselli, Rich -
Anticipating Nike, Wieden goes to China; Hot shop opens Shanghai office on JWT's turf.(News)
by Cuneo, Alice Z.; Madden, Normandy -
Frances Page; Principal-strategy and business affairs, Magna Global Entertainment.(Special Report: Women to Watch)
by Atkinson, Claire -
Lita Sands; Director/team leader-relationship marketing, Pfizer.(Special Report: Women to Watch)
by Thomaselli, Rich -
Barbara Jackson; VP-marketing for Courvoisier and Kahlua, Allied Domecq Spirits North America.(Special Report: Women to Watch)
by Arndorfer, James B. - Hal Riney then and now; The Last Big Campaign: Madison Avenue's best and brightest were selected to create the advertising for Ronald Reagan's 1984 re-election effort. Members of the "The Tuesday Team," as it was called, reminisce about their ca
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Phil Dusenberry at ease; The Last Big Campaign: Madison Avenue's best and brightest were selected to create the advertising for Ronald Reagan's 1984 re-election effort. Members of the "The Tuesday Team," as it was called, reminisce about their c
by Johnson, Bradley - Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
- Q: So what's up? A: The economy.(Viewpoint)(Brief Article)
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Schwab trumpets low rates to ward off discount rivals; GSD&M price push uses TiVo, no network TV.(News)
by Cardona, Mercedes M. -
Networks add alternatives to traditional on-air promos; Reaching out to viewers who don't tune in.(News)(broadcast networks)
by Atkinson, Claire -
Barbie, Kitty age for mom; Children's lines add cool, sex and sizes to bring adults into the fold.(News)
by Thompson, Stephanie - Proto adults.(Special Report: Youth)(Brief Article)
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Schering-Plough launches holding-company review; Follows moves by HSBC, Nestle.(News)(Brief Article)
by Thomaselli, Rich -
Ambien beats back rivals with fresh sleeping pill push; Switches strategy to stress benefits reaped next day.(News)(Hypnotics and sedatives)
by Sanders, Lisa; Thomaselli, Rich - Cannes After Dark.(News)
- Fruit stays Coke course; Backs push beyond 30-sec spots but won't rule out agency shuffle.(News)
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Suntory takes tech tack for sports drink.(The World: Ad Age Global News & Data)(Brief Article)
by Madden, Normandy -
Cosmetic change: Targeting tweens; Mass channels seeing fewer teens.(News)
by Thompson, Stephanie -
McD's Light, 'positionistas' differ on multiple messages.(Viewpoint)(Larry Light)(McDonald's)
by Crain, Rance - People & Players.(Brief Article)
- Work: Bic Comfort 3.(The World: Ad Age Global News & Data)(Brief Article)
- Brady's Bunch.(People & Players)
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Carb craze hit by reality check.(News)
by Thompson, Stephanie -
Viacom reshuffle: Karmazin exit could upset sales operation.(News)
by Atkinson, Claire -
Liz Sarachek; Executive director-sales for U.S. Hispanic, Yahoo!(Special Report: Women to Watch)(Brief Article)
by Wentz, Laurel -
Online ad demand bumps up prices; Inventory tight for 'prime time' Web pages.(News)
by Oser, Kris - Voted & Quoted; 58% ...of our AdAge.com voters think the latest surge in online ad sales is merely the next bubble. The remaining 42% believe it is a lasting rebound due to the general trend towards all things online.(Viewpoint)(Brief Article)
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Nickelodeon targets the stroller set; Nick Jr. Baby teams with P&G for diapers; DVD series planned.(News)
by Stanley, T.L. -
Holly Stein; VP-entertainment licensing, Mattel.(Special Report: Women to Watch)
by Stanley, T.L. -
'Demand Chain' rules at McCann; Media-neutral system spurs sales growth.(News)(McCann Worldgroup )
by Sanders, Lisa - AdWatch.(News)(Brief Article)
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Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
by Castano, Ivan; Hall, Emma - TV commercials audition to stay in spotlight; Ads try to charm viewers to keep their fingers off the clickers.(News)
- Brady's Bunch.(People & Players)
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Santanella puts a twist on Hasbro's marketing makeup.(People & Players)(KIM, HANK)
by Kim, Hank - AdWatch.(News)(Brief Article)
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Garfield's AdReview; Apple's 'Hip Hop' silhouettes spot ripe for Cannes Grand Prix.(News)
by Garfield, Bob -
Reasserts brand roots: Estee Lauder returns to its Origins.(News)
by Thompson, Stephanie -
The Buzz; What we're talking about.(Media Works)(Brief Article)
by Atkinson, Claire -
Viacom splits with Arbitron after price dispute; Radio giant to get data from Media Audit.(News)(Brief Article)
by Teinowitz, Ira - Raft of men's grooming products hit market; Men's Personal Care.(Special Report: 100 Leading National Advertisers)
- E-mail solution: ISPs band together to fight spam.(News)
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Marketers step up in-cinema efforts.(Media Works)(in-theater advertising)
by Stanley, T.L. - FYI...(The World: Ad Age Global News & Data)(World Sport Group Holdings)(Expansion of sports-marketing business)(Brief Article)
- FYI...(The World: Ad Age Global News & Data)(Brief Article)
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Jane Barratt; International brand director on Intel at Euro RSCG Worldwide.(Special Report: Women to Watch)
by Sanders, Lisa -
What's the big idea? Too few in ad industry know anymore.(Viewpoint)
by Rothenberg, Randall -
Chantel Lenard; Regional operations manager-Ford Division of Ford Motor Co.(Special Report: Women to Watch)(Brief Article)
by Halliday, Jean -
NBA, sponsors score by sticking to one theme; 'Destination Finals' effort, good ratings pay off for Reebok, AmEx, Southwest.(News)
by Thomaselli, Rich - Dentsu, Asatsu to pair for venture.(The World: Ad Age Global News & Data)(Brief Article)
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Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
by Hall, Emma - The Week; P&G hears pitches for $4B planning biz.(Briefsa)
- Nike assays blog as marketing tool; Art of Speed microsite tests medium's ability to reach key influencers.(Interactive)
- Reagan in 1984: a last hurrah; A different era of advertising since then, some pros say.(News)
- Garfield's AdReview; 'Morning' towers over dreck posing as political ads today.(News)
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ING Cafe: Coffee, tea or mortgage? Fourth U.S. location.(News)
by Sanders, Lisa -
Coke likely to retrench post-Heyer; Agencies, execs fret over future.(News)(Coca-Cola Co. )
by MaCarthur, Kate -
Adages; Graveyard shift: a night of the living dead for AICP?(News)
by Linnett, Richard -
LG's $100 mil charge apes Samsung tack.(News)(LG Electronics Inc.)(Samsung Group)
by Bulik, Beth Snyder -
Ruckus over people meters points up accountability issue.(Viewpoint)
by Rothenberg, Randall -
Brands toil to make `surfers' loyal; The 16-24 demo will drop marketers in a second ifmessage not `authentic'.(Special Report: Youth)
by Schnuer, Jenna - WPP backs new media network.(The World: Ad Age Global News & Data)(Brief Article)
- Money, mayhem to be found with pop-ups; Ad-ware providers reach profitability, but marketers file suit, others urge caution.(Interactive)
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Building a simple cell; Kyocera, looking for an edge in a crowded market, makes ease of use its central strategy.(News)
by Cuneo, Alice Z -
TiVo faces uncertain future in the market it pioneered; No cable deal close; DirecTV has own DVR.(News)
by Johnson, Bradley -
Minor indulgence keeps cookies from tanking; Cookies.(Special Report: 100 Leading National Advertisers)
by Thompson, Stephanie -
Buyer skepticism grows amid circ woes; Concern about Audit Bureau; no pullback from marketers yet.(News)(circulation)
by Fine, Jon - Spots: Oral-B.(News)(Brief Article)
- McPherson looks to shake up ABC.(News)(Stephen McPherson)(Interview)
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Comcast sets deals for gaming awards; Mountain Dew, Fox and Jeep to be integrated into G-Phoria.(News)
by Stanley, T.L. - People.(News)(Brief Article)
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Dina Howell; Director-First Moment of Truth Center for Expertise, Procter & Gamble Co.(Special Report: Women to Watch)
by Neff, Jack -
Mary Beech; Director-franchise management, Disney Consumer Products unit of Walt Disney Co.(Special Report: Women to Watch)
by Stanley, T.L. -
AdWatch.(News)
by Cardona, Mercedes M. - Redstone fails at succession.(Viewpoint)(Brief Article)
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Kerri Martin; Marketing communications manager, Mini Cooper division, BMW of North America.(Special Report: Women to Watch)
by Halliday, Jean - People.(News)(Brief Article)
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