Advertising Industry
Industry: Email Alert RSS FeedWhat happens when two car reviews collide.(News)
Advertising Age, June, 2004
Byline: JEAN HALLIDAY
Agency executives and industry experts were stunned and dismayed by decisions from automakers Kia and Subaru to have the same consultant run their simultaneous creative reviews.
Car accounts are always among the most-prized pieces of business, so the news that two companies have put their approximately $150 million accounts up for grabs-at the same time-would usually be greeted with glee among agencies. But on this occasion, the enthusiasm of some was damped by the news that both Subaru of America and Kia Motors America have selected AAR Partners, New York, to run their pitches.
Other review consultants and agency executives believe this could cause a major conflict of interest for AAR. "I'm shocked by it all,'' said the...
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