Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)

Advertising Age, June, 2004

7 Ushers The Motion Picture Association of America is offering movie theater employees a $500 reward for turning in patrons with camcorders trying to pirate new releases.

5 My Life Bill Clinton's memoir, for which he was paid a $12 million advance, will have to sell 1.5 million copies to make it worth it for publisher Knopf. Last week's PR push included the cover of Time, an appearance on Oprah and a sit down with Dan Rather.

3 Air America Al Franken-fronted radio station gets low Arbitron ratings, following a shuffling of top executives and a reorganization of its business model.

1 Media Credibility With the latest circulation scandals at the Chicago Sun-Times and Newsday, media sellers have to once again come up with answers for advertisers...

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