Late News; Grey lays off staffers following Oracle loss.

Advertising Age, July, 2004

[San Francisco] Grey Global Group's Grey Worldwide, San Francisco, has laid off 17 staff members in recent weeks following the loss of media buying and planning responsibilities for software giant Oracle Corp., according to an executive familiar with the situation. The enterprise-software maker moved those responsibilities to Starcom, a unit of Publicis Groupe's Starcom MediaVest Group, following a review (AdAge.com QwikFIND aap68v). Neither creative responsibilities, which are handled by Oracle in-house, nor direct-marketing duties, handled by Grey Global Group's GreyDirect, were part of the review. The staff cuts represented about 10% of Grey's 200-person staff, said the executive. (See related story, P. 3.)

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