Late News; NBC Universal seeks buyer for Trio channel.

Advertising Age,  August, 2004  

Tags: NBC Universal Inc., Trio

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[New York] NBC Universal is having conversations that could lead to the sale of pop-culture themed digital service Trio. According to a senior industry executive, NBC Universal is discussing the future of Trio with Barry Diller's Interactive Corp. NBC Universal executives have also met with other potential bidders, according to a separate executive involved in the talks.

Trio is estimated to be worth between $200 million to $300 million. Interactive Corp. said it doesn't comment on rumor. According to an NBC spokeswoman, the company is "weighing all options'' and a decision will ...

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