Vodafone taps Bartle Bogle, yokes it to Wieden and JWT; Two shops and network to team for global push.(News)

Advertising Age,  September, 2004  by Jardine, Alexandra

Tags: network, team, Vodafone Group Plc.

• E-mail
• Print
• Link

Byline: ALEXANDRA JARDINE

The world's largest mobile-phone network, looking to establish a global advertising message but execute it locally to consumers, is pairing two creative agencies with an international network for distribution.

Vodafone, which spends more than $400 million on advertising, added Publicis Groupe-backed Bartle Bogle Hegarty, London, to its roster.

The agency will work alongside independent Wieden & Kennedy, Amsterdam, the agency that has shaped creative work centrally for Vodafone since 2001. WPP Group's J. Walter Thompson network will adapt the ...

Read the rest of this article with a Free Trial at HighBeam Research.