The Buzz; What we're talking about.(Media Works)(Michael D. Eisner planning to retire from Walt Disney Co.)(Brief Article)

Advertising Age, September, 2004 by Fine, Jon

Byline: Jon Fine

MICHAEL EISNER's dual press-drops he'll retire in '06 and that he "preferred'' to see Robert Iger as his successor-looks likely, at long last, to quell rampant speculation surrounding top leadership at the august Walt Disney Co. Kidding! Joke! Eisner peeled back one theoretical layer on the Disney onion-of-uncertainty to reveal several more. Like: He thinks he's gonna exit in two years (nice wind-down period, that!). Like: Telling dissident director Roy Disney that is gonna make him hop up and down with glee? Right. Disney and fellow grumbler Stanley Gold still want Eisner out soonest. And Iger still has to prove that he can make ABC, you know, work and stuff. And, of course, the laundry list of "potential successors'' among the usual-suspect...

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