Advertising Industry
Industry: Email Alert RSS FeedVoted & Quoted; 77% ...of AdAge.com voters feel Oprah Winfrey should have disclosed that GM footed the bill for the Pontiacs she gave away on her show. The remaining 23% of nearly 300 respondents think it was not necessary to disclose that information.(Viewpoint)(Brief Article)
Advertising Age, September, 2004
"In not disclosing the name of the party responsible for paying for the Pontiacs, Oprah Winfrey denied GM rightful promotional ad space."
-Nathalie Hall/student/Fordham University/New York
"I don't see anything wrong with it. It gives Pontiac brand awareness. They need some way to get consumers to notice their product and what better was to do that than to simply 'be' the object given away?"
-Tamekia Bolden/account representative/L'Oreal/Merrillville, Ind.
"The Oprah brand has a strong community-service aspect, with which the giveaway is very consistent. Consumers are incredibly savvy and are used to seeing products integrated into other TV forms like reality TV. It'd be surprising if there was any kind of consumer backlash."...
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