Advertising Age

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Articles in October, 2004 issue of Advertising Age

• Hearst taps BPA for 'Shop, Etc.'; In wake of scandals, will get audit from ABC and chief rival.(News)
  by Fine, Jon
• Cracking the ROI conundrum; P&G, VNU, Arbitron aim high, but could be undone by panel data.(News)(return on investment)
  by Atkinson, Claire; Neff, Jack
• 7: Brad Simmons, VP-media services, Unilever U.S. Ad budget: $1.33 billion.(Special Report: Power Players)(Brief Article)
• Audi sponsors: Gawker tries hand at blog for auto set.(Interactive)(Gawker Media)(Brief Article)
  by Oser, Kris
• Garfield's AdReview; Toyota lurches forward but doesn't advance the brand.(News)(Toyota Motor Sales U.S.A. Inc.)
  by Garfield, Bob
• Is populism death for luxury? There is opportunity for high-end, value brands that embrace democratic trend.(Viewpoint)
• Cool blue drinks are new hot liquors; Hpnotiq, facing rivals, moves from urban to general market.(News)
  by Arndofer, James B.
• Key win for FCB: ONDCP finally settles on agency.(News)(United States. Office of National Drug Control Policy)(Brief Article)
  by Teinowitz, Ira
• EasyMusic to rival iTunes in U.K.(The World: Ad Age Global News & Data)(Brief Article)
  by Jardine, Alexandra
• Levitra battles to regain share; Drug partners shop $120M account.(News)
  by Thomaselli, Rich
• The Agency Through The Years.(News)(Campbell-Mithun Advertising)(Brief Article)
• What smart marketers know: Clothes can make the brand.(Viewpoint)
  by Bloom, Jonah
• Verizon, AT&T top brand spenders; Nissan brand races into third in first half; TV gains 11% overall, print increases 7%.(Special Report: Megabrands)
  by Schumann, Mark
• People.(The Week)(Brief Article)
• Charity promotion: P&G snatches WB tie-in with 'American Girl'.(News)(Procter & Gamble Co.)(WB Network )
  by Stanley, T.L.
• Blogs turn subversive into a big ad draw; Majority toil for free, but a few rake in up to $20,000 a month.(Interactive)
  by Oser, Kris; Wheaton, Ken
• The Buzz; What We're Talking About.(MediaWorks)(television programs)(Brief Article)
  by Atkinson, Claire
• The Week; J.D. Power looks to find partners.(Briefs)
• Too hot for TV? Lowe's, Tyson divorce ABC's 'Housewives'; Others clamor for ratings hit, fueling 100% hike in ad price.(News)
  by Atkinson, Claire
• Another shopping mag: 'Tip' tossed into the ring by 'Newsweek'.(News)
  by Fine, Jon
• Voted & Quoted; 52% ...of our AdAge.com voters believe the FCC was correct to fine Fox $1.2 million for showing a topless dancer in an episode of the reality show "Married by America." The remaining 48% think the penalty was too harsh, espec
• Microsoft's Halo2 soars on viral push; Over 1.5 million pre-orders pour in for Xbox game.(News)
• Madison+Vine: Branded content hits Hispanic TV; Verizon, Lowe's, Century 21 look to get placement.(News)
• Toyota 4Runner: "Aventura''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Badillo/Saatchi and Saatchi)(Brief Article)
• On the Web.(Special Report: Hispanic Creativity)(Advertising Age)(Brief Article)
• Comcast campaign: "As Individual as You Are''; Bronze/Direct Marketing.(Special Report: Hispanic Creativity)(Brief Article)
• Ford Focus campaign: "Juegos''; Silver/Online Ads, Branding.(Special Report: Hispanic Creativity)(Brief Article)
• Wonderbra.(Spots)(Brief Article)
• Spots: Liz Claiborne.(News)(Brief Article)
• 16: Mich Mathews, VP-marketing, Microsoft Corp. Ad budget: $1.15 billion.(Special Report: Power Players)(Vice President)(Brief Article)
• Let your fingers do the paying; Pay By Touch rolls first major test as merchants keep eye on future.(News)
  by Cuneo, Alice Z.
• EBay effort plays up public honesty; Also counters security concerns.(News)
  by Cuneo, Alice Z.
• Mazda zooms into the ring-tone arena; Offers jingle to build awareness, nurture consumer connection.(News)
  by Halliday, Jean
• People.(News)(Brief Article)
• Heineken, Citibank are big winners; The immigrant experience inspires insightful ads that impress contest judges.(Special Report: Hispanic Creativity)
  by Wentz, Laurel
• 27: Michael Linton, Exec VP-consumer and brand marketing, and chief marketing officer Best Buy Co. Ad budget: $838 million.(Special Report: Power Players)(Vice President)(Brief Article)
• 5: Janine Bousquette, Exec VP-chief customer and marketing officer Sears, Roebuck & Co. Ad budget: $1.63 billion.(Special Report: Power Players)(Vice President)(Brief Article)
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
• Forbes clan masters the art of keeping in touch with targets.(Viewpoint)
  by Rothenberg, Randall
• AdWatch.(News)(Brief Article)
  by Cardona, Mercedes M
• Volkswagen reviews media for VW and Audi brands.(Late News)
• Foxwoods cashes in on poker in new ads; Humorous campaign targets young men.(News)
  by Thomaselli, Rich
• Coty counts on celebs; Celine Dion and JLo form foundations of 'lifestyle' strategy.(News)(Jennifer Lopez)
  by Thompson, Stephanie
• ANA: right steps at the right time.(Viewpoint)(Association of National Advertisers)(Brief Article)
• Cutting into P&G turf.(News)(Procter & Gamble Co.)(Brief Article)
  by Neff, Jack
• European missteps: U.K. not feeling the love; McD's puts slogan on ice.(News)
  by Macarthur, Kate
• Giraffes splay, elephants sway: We saw it all on Kenya safari.(Viewpoint)
  by Crain, Rance
• 'Leadership' theme links new Audi models.(News)(Audi of America Inc.)
  by Halliday, Jean
• Mercedes rolls out CLS with Web film.(The World: Ad Age Global News & Data)
• Suede; Magazines worth watching: with many of this year's magazine launches arriving too late to be judged, Advertising Age found no title warranting recognition as Launch of the Year. But here are three new efforts that show particular promise.(Magazines
• Magazine of the Year: Us Weekly; Reinvigorated Wenner title makes connection with young women; advertisers follow in droves.(Magazines: The A-List)
  by Fine, Jon
• New class of 'Super-CMO' needs smart agency partners.(Viewpoint)(Chief Marketing Officer)
  by Rothenberg, Randall
• Work: Ikea.(The World: Ad Age Global News & Data)(Brief Article)
• McDonald's Corp.: "Platonic Love''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
• Spots: Visa.(News)(Visa U.S.A. Inc.'s advertising )(Brief Article)
• Citibank campaign: "Coffee,'' "Breakfast in America,'' "Answering Machine''; Silver/Radio.(Special Report: Hispanic Creativity)(Brief Article)
• Volkswagen campaign: "Touareg,'' "Matrimonio,'' "Valijas,'' "Problemas''.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
• Grey sheds 18 after Masterfoods loss.(The World: Ad Age Global News & Data)(Grey Global Group agency)(Brief Article)
• Honda's two targets.(News)(American Honda Motor Company Inc.)(Brief Article)
  by Halliday, Jean
• Mars, Unilever moves mark substantial Omnicom gains; Arnell key to shifts; WPP loses two big accounts.(News)
  by Thompson, Stephanie
• 12: Gary Rodkin, Chairman-CEO, PepsiCo Beverages & Foods PepsiCo; Ad budget: $1.21 billion.(Special Report: Power Players)(Brief Article)
• Consumer Magazine Advertising Linage for April-June 2004.(Data Center)(Brief Article)
  by Fine, Jon
• Kevin George brings success (and fun) to selling deodorant.(People & Players)
  by Neff, Jack
• The Buzz; What we're talking about.(Media Works)(poynter.org)(Brief Article)
  by Fine, Jon
• 22: Mark Addicks, Chief marketing officer, General Mills; Ad budget: $956 million.(Special Report: Power Players)(Brief Article)
• Merger ahead? Merck needs a miracle drug to ease Vioxx pain.(News)(Merck and Company Inc.)
  by Thomaselli, Rich
• EMI targets youth via ChynaHouse.(The World: Ad Age Global News & Data)(Brief Article)
  by Madden, Normandy
• The Buzz.(MediaWorks)(realitytv.com)(Brief Article)
  by Sanders, Lisa
• Garfield's Ad Review: CitiBusiness ads gets laughs, but the message is muddied.(News)
  by Garfield, Bob
• Making a Statement.(News)(Boomerang Mobile Media)(Brief Article)
• Cheat Sheet.(People & Players)(Azhar Rafee, Reuters.com)(Brief Article)
• heat index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(Brief Article)
• The Week; Feds launch probe in circulation mess.(Briefs)
• McD's rolls ads sans Golden Arches.(The World: Ad Age Global News & Data)(McDonald's Corp)(Brief Article)
  by Jardine, Alexandra
• Vitamin Water banks on 50 as its Formula for success; Creates flavor for rapper in influencer push.(News)
  by Thompson, Stephanie
• Brady's Bunch.(People & Players)
  by Brady, James
• Publishers Information Bureau: Mag ad pages increase 8.5.(Data Center)(magazines)(Brief Article)
• Francis refocuses Riney on client.(News)
  by CUNEO, ALICE Z.
• People & Players.
• People.(News)(Brief Article)

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