Advertising Industry
Industry: Email Alert RSS Feed16: Mich Mathews, VP-marketing, Microsoft Corp. Ad budget: $1.15 billion.(Special Report: Power Players)(Vice President)(Brief Article)
Advertising Age, October, 2004
AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide, New York and San Francisco; Universal McCann Worldwide, New York. WPP's Wunderman, New York.
POWER PLAY: IT spending is back, and Ms. Mathews, 37, is guiding Microsoft marketing to make sure it get its share. New marketing and advertising initiatives for MSN (a new version with more butterfly ads) and the Windows Media Player garnered attention. Microsoft's Xbox game platform continues to steal market share from Sony PlayStation, and should get a marketing boost when the new Xbox 2 debuts next year.
DOWNSIDE: Microsoft never followed through on its promise to spend more to stave off competition; ad spending for the first half of 2004 was $186 million, sliding 29.5% from the same period in...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
