18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)

Advertising Age,  October, 2004  

Tags: advertisement, Interpublic, Kraft Foods Inc., Leo Burnett, PublicisWPP

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AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thompson USA, Chicago. Lord Group, New York.

POWER PLAY: Kraft has said it plans to boost media spending by $500 million to $600 million this year to build its key trademarks, and as head of marketing and sales, Mr. Johnson is overseeing a strategy to develop "fewer, bigger, better'' new products. Among the efforts for ...

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