Advertising Industry
Industry: Email Alert RSS Feed19: Tim Kelly, Senior VP-Consumer Solutions, marketing, strategic planning, business development and product realization Sprint Consumer Solutions Sprint Corp. Ad budget: $1.07 billion.(Special Report: Power Players)(Vice President)(Brief Article)
Advertising Age, October, 2004
AGENCY ROSTER INCLUDES: Havas' Brann Worldwide, Chicago. Interpublic's Foote Cone & Belding Worldwide, Caparra, Puerto Rico. Omnicom's Organic, San Francisco. Publicis' Publicis BOS Group, Publicis Dialog and Saatchi & Saatchi, all New York; Publicis & Hal Riney, San Francisco. WPP's VML, Kansas City, Mo. BVK/Meka, Miami. Callahan Creek, Lawrence, Kan. Lewis Advertising, Rocky Mount, N.C. Modem Media, San Francisco. NKH&W, Kansas City, Mo.
POWER PLAY: Sprint's Fair & Flexible plan struck an aggressive blow to the category's standard rate structure based on plans that allow fixed numbers of minutes for a fixed price but then charge high rates for overage. More good news for Mr. Kelly, 45, is that execution was strong in an Olympic campaign asking children to...
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