1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)

Advertising Age, October, 2004

AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnett, Toronto and London; Conill, Kaplan Thaler Group, Medicus and Publicis Worldwide, all New York; Saatchi & Saatchi, New York and Los Angeles; Starcom MediaVest, New York and Chicago. Carol H. Williams Advertising, Oakland, Calif.

POWER PLAY: It doesn't get much better than this for a 167-year-old marketer. Sales soared 19% in the fiscal year ended June 30 to $51.4 billion globally, up 8% even without acquisitions and currency effects. In the U.S., sales rose 8.4% to $23.7 billion. Efforts by Mr. Stengel, 49, to...

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