21: Kim Kosak, General director-Advertising and sales promotion, Chevrolet General Motors Corp. Ad budget: $995 million.(Special Report: Power Players)(Brief Article)

Advertising Age, October, 2004

AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral Gables, Fla.

POWER PLAY: After returning to Chevrolet in June 2003 to oversee advertising, Ms. Kosak led the charge on developing Chevy's umbrella "American Revolution'' campaign. The bold effort is signaling the brand's heritage and onslaught of new models. It's getting plenty of media backing, including a major presence during Olympic broadcasts. Traffic to chevrolet.com jumped by 50% since the campaign broke, and prospect leads to dealers from the site are up 170%. The new Colorado midsize pickup got good launch exposure as part of an in-program giveaway to a finalist on...

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