22: Mark Addicks, Chief marketing officer, General Mills; Ad budget: $956 million.(Special Report: Power Players)(Brief Article)

Advertising Age,  October, 2004  

Tags: advertisement, General Mills Inc., Interpublic, Publicis

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AGENCY ROSTER INCLUDES: Interpublic's Campbell Mithun and Zentropy Partners, both Minneapolis; Casanova Pendrill Publicidad, Costa Mesa, Calif. Publicis' Arc, Saatchi & Saatchi and Zenith Media, all New York; Burrell Communications Group, Chicago.

POWER PLAY: Mr. Addicks was promoted to chief marketing officer from VP-Gcom marketing division since last year's Power Players, based largely on his success building General Mills' internal "Brand Champions'' branding model. To drive efficiencies, General Mills recently pledged to cut 20% of its product portfolio, a move that's ...

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