24: Allison Johnson, Senior VP-corporate marketing, Hewlett-Packard; Ad budget: $899 million.(Special Report: Power Players)(Vice President)(Brief Article)

Advertising Age,  October, 2004  

Tags: advertisement, Hewlett-Packard Co., Publicis

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AGENCY ROSTER INCLUDES: Omnicom's Goodby, Silverstein & Partners, San Francisco. Publicis' Publicis & Hal Riney and ZenithOptimedia, both San Francisco.

POWER PLAY: Hewlett-Packard's linkup with Apple Computer to launch the iPod From HP shows great initiative, plus a bit of humility in being willing to admit when the other guy got it first. Ms. Johnson, 43, drove the new thematically similar campaigns for consumer ("You+HP''), enterprise ("Change+HP'') and business ("Customers+HP'') to keep the big brand under one umbrella. The b-to-b campaign had to cross ...

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