26: Abby Kohnstamm, Senior VP-Marketing IBM Corp. Ad budget: $862 million.(Special Report: Power Players)(Vice President)(Brief Article)

Advertising Age,  October, 2004  

Tags: advertisement, IBM Corp., Ogilvy & Mather, WPP

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AGENCY ROSTER INCLUDES: Interpublic's R/GA, New York. WPP's Ogilvy & Mather Worldwide, Ogilvy & Mather Interactive and OgilvyOne Worldwide, all New York. AnswerThink, New York. Modem Media, Norwalk, Conn.

POWER PLAY: Ms. Kohnstamm, 51, cleared a difficult marketing hurdle this year, overseeing the successful transition away from IBM's long-running, powerful "e-business'' message to a broader "on-demand business'' tag to better represent Big Blue's capabilities and future ambitions. The IBM bottom line is also strong, thanks to growth across almost all its global ...

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