Advertising Age

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Articles in November, 2004 issue of Advertising Age

• Aeropostale; Thomas Clendenin.(Special Report: Marketing 50)(Brief Article)
  by Raugust, Karen
• Hollister; Michael Jeffries.(Special Report: Marketing 50)(Brief Article)
  by Cardona, Mercedes M.
• Spirits makers raise the bar on lux brands; Stoli, Johnnie Walker get 'rarefied'.(News)
  by Arndorfer, James B.
• Club Libby Lu; Mary Drolet.(Special Report: Marketing 50)(Brief Article)
  by Fitzgerald, Kate
• Axe; David Rubin.(Special Report: Marketing 50)(Brief Article)
  by Neff, Jack
• Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
  by Jardine, Alexandra
• Adages; Court TV goes to the clowns.(Courtroom Television Network Inc.)(meshed briefs )
  by Wheaton, Ken
• Unilever plots Bertolli push despite extension problems; Master-brands sales slip 1.5% in tough food sector.(News)
  by Thompson,Stephanie
• Aquos; Bob Scaglione.(Special Report: Marketing 50)(Brief Article)
  by Bulik, Beth Snyder
• Work 11.1.04.(Work)(Bromley Communications, Callegari Berville)(Brief Article)
• Late News; Mr. Wendy fails, given walking papers.
• Heavy hitting.(Special Report: Sports Marketing)(Brief Article)
• Kerry camp dropped the ball on branding; Experts: Lack of unifying message hindered effort.(John F.Kerry)
  by Teinowitz, Ira
• Marketers close in on consumer-by design; AT&T, Electrolux, have 'whole new mind-set' for style.(advertising contracts)
  by Creamer, Matthew; Sanders, Lisa
• Top marketers spend $83 billion; P&G, Unilever are top spenders; China drives Asia/Pacific gains.(Global Marketing)
  by Endicott, R. Craig
• NBC's rating fall good for buyers.(viewpoint)(Brief Article)
• W's secret weapons: Scarborough, Nielsen; Shifted money to radio, cable to target 'missing' Republicans.(News)
  by Teinowitz, Ira
• Valuair goes with Grey in Asia.(The World: Ad Age Global News & Data)(Brief Article)
• Tough lessons in ethnic outreach; Pfizer, other drug giants still in learning phase of connecting multiculturally.(Pfizer Report)(Column)
  by Wentz, Laurel
• Late News; Smart USA narrows review to eight agencies.
• Sony launch uses Submedia channel.(The World: Ad Age Global News & Data)(Brief Article)
• BRANDING ANDREW; Cool, calculating-and oh yes, brilliant-BBDO's CEO remakes shop for 21st century marketing reality.(News)(Andrew Robertson)(Chief Executive Officers)
  by Chura, Hillary
• Charmin preps super-size roll; Analysts: Buyers may balk at bulk.(News)
• Can SC Johnson's Perez fill Knight's shoes as Nike CEO ? Package-goods vet 'strategic thinker'.(News)
• IPG homes in on new model for media agencies; Insists no mergers are in store.(News)(Interpublic Group of Companies Inc.)
  by Atkinson, Claire; Creamer, Matthew
• Aveda's E-Salon boosts real salons; Online and rewards programs to build foot traffic for stores.(Interactive)
  by Thompson, Stephanie
• JWT's consulting division sets new marketing standard.(Viewpoint)
• Marketers dive into 'Apprentice 3'; Sony, Visa, Verizon sign up for $2.5M deals, despite ratings slide and worries about clutter.(News)
  by Atkinson, Claire
• Voted & Quoted; 54% ... of the 612 AdAge.com voters believe Mel Karmazin's move to Sirius is a brilliant stroke of career management. The remaining 46% believe Mr. Karmazin's move, which reunites him with Howard Stern, is a mistake.(Viewpoint)(Brief A
• Burwick: Successful Successor.(Brief Article)
• FYI ...(The World: Ad Age Global News & Data)(Brief Article)
• Hardee's; Brad Haley.(Special Report: Marketing 50)(Hardee's Food Systems Inc.)(Brief Article)
• Treo 600; Page Murray.(Special Report: Marketing 50)(Brief Article)
  by Cuneo, Alice Z.
• Grey's Meyer took care of No. 1.(Grey Global Group Inc.)(Brief Article)
• Ugg Australia; Connie Rishwain.(Special Report: Marketing 50)(Brief Article)
• ING Direct; David Lewis.(Special Report: Marketing 50)(Brief Article)
  by Raugust, Karen
• Mazda3; Robert T. Davis.(Special Report: Marketing 50)(Mazda North American Operations)(Brief Article)
  by Halliday, Jean
• Late News; Google contemplates traditional ad campaign.(Meshed briefs)
• POM Wonderful; Lynda Resnick.(Special Report: Marketing 50)(Brief Article)
  by Schnuer, Jenna
• Hershey gets into cookie jar; Plans 4 varieties based on candy.(News)(Hershey Foods Corp.)(Brief Article)
  by Thompson, Stephanie
• Voted & Quoted; 52% ...of AdAge.com voters think Lowe's and Tyson were right to pull their ads from ABC's "Desperate Housewives." The remaining 48% of over 1,500 respondents suspect the companies' "family values" are getting in the
• NBC's grip on prime time slips as young viewers flee; Network down 11.6% among 18-to-49 demo.(National Broadcasting Company Inc.)
  by Atkinson, Claire
• Audit Bureau of Circulations: Big papers post circ drops.(periodical circulation)
  by Fine, John
• Vote for values smites edgy ads.(News)
  by Teinowitz, Ira
• The Week; Publicis realigns its media units.(Publicis Groupe S.A. )
• U.K. spirits makers under new ad rules.(advertisement regulation)(Brief Article)
• Media darlings.(News)(Awards and achievements)(Brief Article)(Column)
  by Wentz, Laurel
• Will new meters sweep out sweeps?(News)
  by Atkinson, Claire
• Coke commits $400M to fix It; CEO blasts years of brand miscues.(news)(chief executive officer)
  by MacArthur, Kate
• Methodology.(Top Spots)(Correction Notice)
• Brady's Bunch.(People & Players)(Column)
  by Brady, James
• Top marketer connects the dots; Duncan figures out the host of plans behind the marketing that keeps Pfizer ahead of the competition.(Pfizer Report)(Interview)
• Big deal: Why Kmart-Sears is tough sell; Lampert's deal makes sense for investors, not consumers.(News)
  by Johnson, Bradley
• AdWatch.(News)(Brief Article)
  by Cardona, Mercedes M.
• Brady's Bunch.(People & Players)
  by Brady, James
• Aveda pressures mags to go green.(MediaWorks)
  by Thompson, Stephanie
• People.(News)(Brief Article)
• Ad Age/IAG's Top Spots; #1: Ford Motor Co.(News)(Brief Article)
• Marketers link with 'Gilligan'; Pfizer, Ford, Lowe's ink TBS deal.(News)
  by Atkinson, Claire
• Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
  by Madden, Normandy
• People Testing In Business.(Pointers)(Myers-Briggs Type Indicator)(Brief Article)
• Singapore bank consolidates biz.(The World: Ad Age Global News & Data)(business, advertising contracts)(Brief Article)
  by Madden, Normandy
• Spots: Sierra Mist.(News)(Brief Article)
• Unilever moves All to Bartle Bogle.(The World: Ad Age Global News & Data)(Unilever Group, Bartle Bogle Hegarty Ltd)(Brief Article)
• Commerce Bank; Linda Verba.(Special Report: Marketing 50)(Brief Article)
  by Cardona, Mercedes M.
• Marketers dial in to messaging; With success overseas, chance to snag hip U.S.consumers more enticing.(Feature: Wireless)
  by Cuneo, Alice Z.
• Maui Jim; Chris Abbruzzese.(Special Report: Marketing 50)(Brief Article)
• `The Passion of the Christ'; Paul Lauer.(Special Report: Marketing 50)(Brief Article)
  by Stanley, T.L.
• Fast feeders bite into casual dining; Menu upgrades narrow the gap between sectors.(News)
  by Macarthur, Kate
• Mr. Clean; Bob Gilbreath.(Special Report: Marketing 50)(Mr. Clean Wipe-Ups)(Brief Article)
  by Neff, Jack
• Nike Skateboard; Kevin Imamura.(Special Report: Marketing 50)(Hurley International)(Brief Article)
  by Thomaselli, Rich
• PepsiCo U.K.plans low-fat potato chip.(The World: Ad Age Global News & Data)(Brief Article)
  by Jardine, Alexandra
• Bush won the ad war, but at a cost.(president George W. Bush)(Brief Article)
• Boxing puts out the welcome mat; Urban, Hispanic markets keen on sport as reality fare throws a 1-2 punch.(Special Report: Sports Marketing)
  by Zbar, Jeffery D.
• Two disciplines on same road; PR and marketing must be co-pilots of brand reputation.(Viewpoint)
  by Cochrane, Lisa; Debreceny, Peter
• People.(McCann-Erickson Inc.'s Amanda Irvine gets promoted)(Viacom Inc.'s Jesus Lara joins EMI Music)(Volkswagen AG's Gerd Klauss retires)(Brief Article)
• The year of living prosperously.(National Football League contracts)(Brief Article)
• AdCritic.com's PlayList; A monthly guide to the songs behind the spots.(News)(Brief Article)
• People.(The World: Ad Age Global News & Data)(Appointments)(Brief Article)
• Specialties take on greater role; Lengthy roster of drugs make education a larger part of marketing plans.(Pfizer Report)(Column)
  by Arnold, Matthew

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