Top marketer connects the dots; Duncan figures out the host of plans behind the marketing that keeps Pfizer ahead of the competition.(Pfizer Report)(Interview)

Advertising Age,  November, 2004  

Tags: marketing, Pfizer Inc.

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Byline: Rich Thomaselli

Greg Duncan is VP-U.S. product marketing at Pfizer, and at his disposal is a myriad of leading products to market.

From perhaps the most well-known drug in the world, Viagra, to the biggest-selling drug in the world, Lipitor, Mr. Duncan oversees Pfizer's efforts at communicating its brands.

That includes the inherent challenges this industry presents. As Mr. Duncan and many others at Pfizer like to say, a consumer simply can't watch a commercial for a Pfizer product, get off the couch, get in the car and go buy it.

From a evolving climate toward ...

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