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Industry: Email Alert RSS FeedAutomakers push AWD as hot option beyond the Snowbelt.(News)(all-wheel-drive)
Advertising Age, January, 2005 by Halliday, Jean
Byline: JEAN HALLIDAY
All-wheel-drive systems on cars and trucks are gaining traction in the marketplace. The systems, once popular only in snow country, have been popping up in more models within the past five years and gaining ground in warmer climates.
In 1999, all-wheel drive was available only on 22 models-12 cars and 10 trucks, which include sport utilities, according to auto information site Edmunds.com. In 2004, the total was 73 models-38 trucks and 35 cars. Virtually every automaker now offers all-wheel drive as an option on at least one model.
In the past, all-wheel drive was relegated to off-roading, SUVs or snow driving. But the safety pitch is now giving way to a fun-to-drive positioning. Audi touts its all-wheel-drive Quattro...
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