Advertising Industry
Industry: Email Alert RSS FeedThe Week; Group calls for ad ban of junk-food.(Briefs)
Advertising Age, January, 2005
The Center for Science in the Public Interest unveiled proposed food-marketing guidelines that would dramatically limit marketing to kids and urged TV networks, food marketers and movie companies to implement the limits. The group, which has focused on kids 12 and under, targeted the guidelines to all ads for non-nutritious foods aimed at kids 18 and under. One of the guidelines would bar snack-food ads on programming where at least a fourth of the audience is under 18. Ad groups and food marketing groups decried the guidelines calling them "ridiculous and shocking.'' AdAge.com QwikFIND aaq22s
ABC names marketing head
The success of prime-time shows "Desperate Housewives'' and "Lost'' has prompted Disney-ABC Television Group to create a chief...
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