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Industry: Email Alert RSS FeedLowe Worldwide.(Special Report: Agency of the Year)(Tony Wright appointed as new chief executive officer)(Brief Article)
Advertising Age, January, 2005
2004 Rating: 2 stars
The essence: Rumors of Lowe's demise appear to have been greatly exaggerated, as Interpublic Group of Cos. quelled talk of a breakup or a merger with sibling Draft by naming a new worldwide management team. But the parent has yet to articulate a cure for this intensely troubled child, and the task ahead for new CEO Tony Wright, lured from Ogilvy & Mather, New York, where he was director of strategy, is a big one. He'll have to turn around a network that's been bled of its client base, most recently with the loss of HSBC Retail Services.
Net growth: Lowe pulled in Unilever's Degree account and Darden Restaurants' Smokey Bones and Federated Department Stores' Macy's, which began as a small test-market campaign and later expanded to...
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