Voted & Quoted; 72% ...of AdAge.com voters feel price cutting is not enough to keep the airline companies aloft. The remaining 28% of our over 600 respondents believe lowering prices will stimulate more air travel.(Viewpoint)(Brief Article)

Advertising Age, January, 2005

"Airline companies should go back to basics. Focus on what made them profitable in the first place: service, not price. How can you build customer loyalty on price?"

-Louis Parent/marketing director/GoSource/Moncton, New Brunswick

"The reality is that there are simply too many airlines for the passenger volume and they are saddled by archaic labor agreements. The government needs to stop bailing them out and allow them to fail."

-Mark Elterman/VP-custom publishing/McMurry/Phoenix

"It would seem that if current pricing is not covering costs, then whatever drives passenger volume to pre-9/11 levels or a break-even level is necessary. Discretionary income can be allocated to weekend flying or last minute travel if the cost is low...

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