Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)(Brief Article)

Advertising Age, January, 2005

0 CIRCULATION INTEGRITY Gruner & Jahr takes huge rate-base hit from what it says is an unscrupulous agent. Smart money's betting big it won't be the only one eating dirt in latest round of circ woes.

0 STAR "It's Baby Time" cover on spurious Brad-and-Jen makeup hits newsstands just as word of their breakup rockets 'round the world. File next to last year's New York Post front page reporting John Kerry's VP pick is ... Dick Gephardt!

0 MICHAEL JACKSON COVERAGE Court observers gird for California's biggest trial-cum-media-circus to hit California since ... California's last biggest trial-cum- media-circus! Raise a glass to the reporters assigned to cover this upcoming squirm-fest of a trial.

0 NETWORK NEWS Ah, Rathergate. Remember when a...

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