Advertising Industry
Industry: Email Alert RSS FeedESPN takes agnostic tack in ad-sales reorganization; Reps to manage activity across Web, TV, print.(News)(Entertainment and Sports Programming Network)
Advertising Age, January, 2005 by Thomaselli, Rich
Byline: RICH THOMASELLI
ESPN retooled its ad-sales organization last week so every salesperson is responsible for selling every platform, a media-agnostic approach that breaks from its traditional structure of TV guys selling airtime and magazine guys selling pages.
Five years ago, Walt Disney Co. sibling channels ABC and ESPN combined their sports sales and marketing divisions into one to better leverage the assets of both networks. The move recognized that marketers interested in sports programming would like to know about opportunities on the ESPN cable channels as well as the sports events being shown on broadcast. This move takes that thinking one step further.
Starting today, the ESPN ABC Sports customer marketing and sales division...
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