Advertising Industry
Industry: Email Alert RSS FeedThinking locally.(MediaWorks)(McDonald's Corp.)(Brief Article)
Advertising Age, March, 2005
Byline: Ad Age Reports
Marketers are wrangling with ways to address the obesity issue region by region. Here's a sampler of how McDonald's is adapting:
In Scandinavia, popular healthy local foods have been added to the McMenu, like cod fish wrapped in rye bread in Finland. In Norway, some outlets sell a salmon burger wrapped in rye bread. In Sweden, no salt is added to the food served.
In the U.K., McDonald's is running two-minute educational ads featuring fruit- and vegetable-shaped characters called the Yum Chums. The brightly colored Yums explain to kids through song and dance routines how to keep fit, healthy and happy with a balanced diet, plenty of fluids and exercise. McDonald's said the ads, by Publicis Groupe's Leo Burnett, were a...
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