Advertising Age

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Articles in April 2005 issue of Advertising Age

• THE MARKETER: Sheryl Biesman Manager of Online Marketing, pharmavite.net.(Brief Article)(Interview)
• BK OFFERS FAT TO THE LAND; Quest for young men leads it to drop pretense of health and embrace essence of fast food.
  by MACARTHUR, KATE
• THE CHAOS SCENARIO; What happens if the traditional marketing model collapses before a better alternative is established? Bob Garfield dares to confront the question.
  by GARFIELD, BOB
• Mad dash is on for prime Cannes crash pads; Registration soars; agencies, clients snapping up rooms on the Riviera.
  by WENTZ, LAUREL
• Brady's Bunch; Punch for the Marines.
  by Brady, James
• BK, McD's wake up to premium coffee; Strengthen, broaden offerings after watching Starbucks conquer U.S.(Burger King Corp., McDonald's Corp.)
  by Macarthur, Kate
• Big guns fall in line behind Army 'adver-game'; Coke, Microsoft, others maneuver strategy into mainstream, use it to educate, build product awareness.
  by Oser, Kris
• 'Tracks' stopped dead as it runs out of money; But CEO vows to search for backer for music mag aimed at 30-somethings.
  by FINE, JON
• Marque madness; With a blizzard of nameplates and shared parts, cutting through the clutter is tougher than ever.
  by Halliday, Jean
• Late News; Miller requests new work: High Life Man retired.(Miller Brewing Co.)
• IPG's Roth trades blows with perception; Chief refutes notion that downgrades and reviews hurt holding company.(Interpublic Group of Companies Inc.'s Michael Roth)
  by Creamer, Matthew
• CAN VOD SAVE TV? On-demand video could be the ultimate invitational marketing tool. Or it could kill the ad business.(vedio on demand)
  by ATKINSON, CLAIRE
• Super Bowl chatter: ABC's asking price is $2.6M for 30-second spot; Net seeks 'marketers, not advertisers'; buyers say it's too early for a deal.(ABC Sports Inc.)
  by KLAASSEN, ABBEY
• Nets set to fall flat in $9B upfront; But cable likely to lead to overall market growth.
  by ATKINSON, CLAIRE
• WildTangent, Massive, IGN stake claims on frontier of $900M market; Advergaming still a small $80M outpost, but marketers see potential.
  by OSER, KRIS
• Dell puts $350M Asian biz into review.(Brief Article)
  by Madden, Normandy
• Club 18-30 switches to grown-up approach.(The World)(Brief Article)
• Reebok, encouraged by 'Terry Tate,' expands its definition of i-marketing; Moves beyond Internet, experiments with VOD ads in Philly market.(Interactive)
  by Oser, Kris
• Kodak scores with digital cameras but film-biz losses cloud big picture; Needs to speed growth in online photo, paper as film sales shrink faster.(News)
  by Bulik, Beth Snyder
• People.(News)(Brief Article)
• Editorial: News is no place for shady shills.(Viewpoint)(Editorial)
• GM's 'Apprentice' task reaps eye-popping ROI; Madison + Vine: Pontiac moves 1,000 Solstices in 41 minutes.(News)(General Motors Corp)(Return on Investment)
  by Graser, Marc; Halliday, Jean
• AdWatch.(News)(Brief Article)
• Creativity's AdCritic.com Hot Spot; Match.com "Football".(Brief Article)
• OMD Europe rolls out branded-content unit.(The World)(Radiate Group)(Brief Article)
• The formats.(multimedia formats and tools)
• The Buzz; Ailes plays coy on Fox Biz.(Brief Article)
  by Fine, Jon
• Agencies' survival depends on grasp of Supply Chain.(advertising agencies)
  by Rothenberg, Randall
• 'Lovemarks' may come back to bite Roberts; But Saatchi CEO denies out-of-office ventures present any conflicts.(chief executive officer Kevin Robers)
  by NEFF, JACK; SANDERS, LISA
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(brief entertainment industry news)(Brief Article)
• Small ball: Marketers rely on line extensions; Package goods: Focus on risk aversion leads to fewer new products.
  by Neff, Jack
• When sharing's a one-way street; Want a Mercedes filled with Chrysler parts? Didn't think so.
  by HALLIDAY, JEAN
• Brady's Bunch; Florio the wheel deal.(Thomas A. Florio, James Brady)
  by Brady, James
• The Week; GM's Wagoner puts himself in charge.(General Motors Corp.)(Obituary)
• The Buzz; Gore gets Current flowing.(Al Gore launches news, lifestyle and pop-culture digital cable network, the Current)(Brief Article)
  by Klaassen, Abbey
• Priceless: Safeway takes a risk with $100M brand-focused effort; Prime-time TV part of campaign to counter Wal-Mart, niche players.(News)
  by Frazier, Mya
• Work; Toyota Corolla: Conill, Los Angeles.(Toyota Motor Sales U.S.A. Inc.)(Brief Article)
• Tribune Co.'s Smith: Welcome to the jungle.(Special Report: Newspapers)(interview with Scott C. Smith)(Interview)
• People.(Brief Article)
• For 'Journal,' no more rest for the weekend; 'Relaxed' paper makes a play for the Saturday reader, leisure advertiser.
  by SCHNUER, JENNA
• Can't Fudge it: Ann cedes Y&R shop job.(Young & Rubicam Advertising)
  by SANDERS, LISA
• Red Cell nears close of Sra. Rushmore deal.(The World)(Sra. Rushmore)(Brief Article)
  by Hall, Emma
• Adages; Stewart and Stewart live at Lincoln Center.(News)
  by Wheaton, Ken
• GM Mediaworks boss tossed for $3.5B pitch; Sirvaitis absent as IPG seeks to retain account; Dooner takes lead.(News)(General Motors Corp)(Rick Sirvaitis)
  by Creamer, Matthew; Halliday, Jean
• Next for the ax: marketing-service shops.(News)
  by Arndorfer, James B.
• P&G to pay fine over SK-II in China.(The World)(Brief Article)
  by Madden, Normandy
• NBC pigskin pact won't add up on TV ads alone; Network must leverage NFL promo platform.(News)
• GE HEALTHCARE: BBDO NEW YORK.(gets first-ever award for advertising by the Anthology of Film Archives)(Brief Article)
• FYI ...(The World)(buying of stake)(Sra. Rushmore)(Brief Article)
• THE CREATIVE: Josh Sullivan, 28 Senior creative director, AKQA.(Brief Article)(Interview)
• Other options for Web video.
• Our Online Survey; Roehm's right on upfront.(Brief Article)
• No-carb: Sales fail, trend ends; Food giants PepsiCo, Unilever, Kraft pull products off store shelves.
  by THOMPSON, STEPHANIE
• Kraft's Tassimo coffee system aims to sell its beans, not the machines; Product key to whether it can innovate and raise prices in other categories.(Kraft Foods Inc.)
  by THOMPSON, STEPHANIE
• Adages; Ken Burns to hip-hop: You got served.(documentary filmmaker honored)
  by Wheaton, Ken
• Swiffer by another name.(Procter & Gamble Co.'s product launch plans)
  by Neff, Jack
• The :30 is on its last legs; now's the time to rewire TV ad industry.
  by SCHMITT, ERIC
• Brands seek higher calling as 'virtual' cellphone providers; ESPN to Disney, AARP eye 80 million who spend $50 monthly on service.(American Association of Retired Persons, Entertainment and Sports Programming Network)
  by Cuneo, Alice Z.
• MEREDITH ROLLS GAMES ON MAG SITES.(Brief Article)
  by Oser, Kris
• The buck stops here: Wendy's hikes prices; Chain responds to drop in its same-store sales; analysts applaud move.(Wendy's International Inc.)
  by Macarthur, Kate
• Trademark lawsuit threatens Google's ad search revenue.(News)
  by Oser, Kris
• Spotlight.(Brief Article)
  by Wentz, Laurel
• Wal-Mart under attack: But should it fight back? PR push invites more criticism, and softer side may turn off consumers.(News)
  by Frazier, Mya
• Pulitzer/Lee to stake out nat'l ads; Proposed $1.5 bil merger creates media giant via newspapers and Web.(Lee Enterprises Inc.)
  by WETMORE, PETE
• People.(News)(MindShare North America)(Burger King Corp.)(Sudler and Hennessey)(appointments)(Brief Article)
• Memo to Miller: High Life man is the beer drinker's everyman.
  by Bloom, Jonah
• Nitro takes `substantial' chunk of U.K.'s Soul.(The World)(Brief Article)
  by Hall, Emma
• Brady's Bunch; American Media looking fit.(People & Players)(Monacelli Press)(briefs)
  by Brady, James
• Mass-market confusion: Now fat is good for you; Consumers at a loss, but marketers forge ahead.(News)
  by Neff, Jack
• The Buzz; Smoke gets in our eyes.(MediaWorks)
• Chili-finger fiasco continues to poke at Wendy's; Crisis comes on top of same-store-sales drop; analysts see improvement.(Brands: Demand/Trouble)
  by Macarthur, Kate
• THIS WOMAN SCARES BIG AGENCIES; Coke's Lee brings strategy in-house, uses multiple shops for creative executions.(News)
  by Macarthur, Kate
• Tribune Co.'s Smith: Welcome to the jungle.(Special Report: Newspapers)(Scott C. Smith)(Interview)
• Work; GOLDEN WONDER: GOLDEN SKINS.(The World)(launch of potato chips, United Kingdom)(Brief Article)
• Work; Cingular Wireless: 'Star Wars' ring tones.(Brief Article)
• Corrections.(Viewpoint)(Correction Notice)
• P&G confronts newest marketing rival--itself; Marketing pacts in coffee, oral care once a good fit now a conflict.(Procter and Gamble Co.)
  by NEFF, JACK
• Content is still king regardless of media; There is a value in familiarity of video, but recycling TV material, attitudes is a mistake.(television)
  by Lanctot, Jeff
• ZOOZOOM.COM: MCEYE MEDIA.(Brief Article)
  by Mccoy, Susan
• Pantech taps McCann, FCB for $50M global biz.(McCann-Erickson Worldwide Inc.)(Foote, Cone & Belding Worldwide)(Brief Article)
  by Madden, Normandy