THE MEDIA GUY: Todd Herman, 37 Streaming media evangelist, MSN.com.(Brief Article)(Interview)

Advertising Age, April, 2005

What's a streaming media evangelist?

I own the ad strategy of video ads online-evangelizing internally and talking helping ad agencies figure out their media strategy.

Who gave you your title?

I picked it. I was very happy living the ponytail life of a consultant for MSN. When they offered me a job I figured, it's Microsoft, resistance is futile. They offered me a pretty high title, but I begged them to let me stay an evangelist.

What was your coolest job before this?

I was a radio talk show-host in Seattle. There, as a 26-year-old kid, I took on Rep. Tom Foley, D-Wash., when he was the speaker of the House and told him I would run him out of office. When he lost his race by 1% of the vote, some 3% of those voters said they...

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