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Industry: Email Alert RSS FeedMoran to put Chipotle's organic message front and center.(Monty Moran, Chipotle Mexican Grill)
Advertising Age, April, 2005 by MacArthur, Kate
Byline: Kate MacArthur
After losing Kevin Reddy to Noodles & Co., Chipotle has raised its game, naming Monty Moran as its president-chief operating officer and breaking its first TV advertising.
The former CEO of Denver law firm Messner & Reeves has acted as general counsel for the fresh-Mexican chain for eight years and was among the first people to try the Chipotle burrito when founder and CEO Steve Ells first experimented with the massive tubes of meat, cheese and veggies.
"Steve was a chef making things with wine-reduction sauces and stuffed meats and all of a sudden I got this tinfoil [wrapped] burrito,'' said Mr. Moran. "I was pretty disappointed until I bit into it, and I've been a fan since.''
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