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Advertising Age, April, 2005
Tags: advertisement, Madrid, Publicis, Telefonica
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Madrid-based Telefonica's cellphone company Telefonica Moviles named Publicis Groupe to launch its Movistar brand in 13 countries. The account will be handled by a dedicated Madrid-based shop formed by the three Publicis agencies that led the pitch: Grupo K-Arc, Movistar's agency for Spain; Publicis Casadevall ...
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