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Industry: Email Alert RSS FeedRoad to the Upfront: NBC.(NBC Universal Inc.'s advertising and program rankings)
Advertising Age, April, 2005
Upfront hosts: Jeff Zucker, president, NBC Universal TV Group; Kevin Reilly, entertainment president
Other side of the table: Keith Turner, president-sales and marketing
Performance in 18-49s: 3.6 rating/10 share, that puts NBC behind Fox's 4.1, CBS's 4.0 and ABC's 3.8.*
Performance in total viewers: 3.6 rating/9 share, falling behind CBS's 4.6 and ABC's 3.7, but equal to Fox's 3.6. The network attracts on average 10,000 viewers a week.*
Best returning shows: "The Apprentice,'' "West Wing'' and "ER'' still deliver the most upscale audiences around. But Steve Sternberg Magna Global's exec VP-director of audience analysis, found that "Law & Order: SVU'' is the only regular series not to decline from last season.
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